Fine jewelleryDemonstration build
Aurum
A fine-jewellery site with an embedded AI concierge — chat and live voice — that walks visitors through the collections and connects serious buyers with the house.
WebsiteAI conciergeChat + voiceCollection showcase & concierge
The brief
Fine jewellery sells on intimacy and trust — buyers want a private, knowledgeable conversation, not a checkout funnel — and a static catalogue can't give them one.
What we built
- →Editorial site presenting the collections with care
- →AI concierge grounded in the house's own facts
- →Dual-mode concierge: streaming chat + live voice
- →Concierge enquiries and private-viewing requests routed in
Why it's premium
- →A quiet-luxury site that presents each collection with genuine care
- →AI concierge grounded in the house's own pieces and facts
- →Dual-mode chat + voice for an unhurried, concierge-grade conversation
- →Routes private-viewing requests and serious enquiries straight to the house